Perhaps you thought that email marketing was an outdated trick. You would be wrong. Even though marketing emails have been going out since the early days of the Internet, the field still offers rich potential. New email marketing strategies and methods are constantly being developed to keep the medium fresh. This article discusses some tips that can make email work for you.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Stick to one subject per message and don’t meander. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Create a message, keep it short and make your point. Your customers most certainly will appreciate your efforts.
Test out different subject lines with the A/B testing method. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Keep in mind that email marketing’s ultimate goal is selling your products or services. Every email you send should bring your readers one step closer to making a purchase. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Your marketing emails should contain rich content to complement the request for business. Make sure that your subscribers receive special articles that are only available via email. Include offers for your products or services. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
It is very smart to have people double opt-in in order to receive email messages from you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Major holidays are generally not the best time to send marketing emails. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are times, however, when this may not be true. These might include emails about Black Friday specials or other occasion-specific campaigns.
Marketing emails should contain very few graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. Also, your emails may end up in the spam folder if they contain too many graphics.
Email is still a very useful marketing tool. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!