You need to understand the basics of effective marketing to make the most of your email campaign. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Read on for the best advice on the Internet!
Be sure that each person on your mailing list has granted you permission to send them emails. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Each message needs on clear message. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Create the specific message using brevity and conciseness. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Use a couple of different subject lines to test which one has a better response. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will learn which subject lines have the best open rates and which ones people ignore.
One marketing email per week should be sufficient to maintain communication with your customers. Your readers most likely are busy and probably have many messages daily. Sending more than one a week may make them skip or delete your messages without regarding your work.
Don’t send important information out around a major holiday. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. There are always going to be exceptions to any rule. Emails about special promotions like Black Friday are exceptions to this.
In your email campaigns, utilize the least amount of graphics as possible. Graphics can be easily blocked by email providers and your message can be distorted because of this. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder.
Your company’s branding should extend to the marketing you do through email. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
Provide an incentive for customers in your emails. They will have more interest in doing business with you when they see an advantage to it. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
The tips you just read constitute a simple guide to take an email marketing campaign from borderline spam to effective and profitable in no time. Utilize them in any campaign you are already running, or come up with something new, and soon you will see positive results in quick order.